Area Blogger Hoping Media General Buys Him Next

Hours after Media General Inc. announced the purchase of local news Web site Richmond.com, city blogger John F. Sarvay told reporters that he “really, really hopes” the Fortune 500 company buys him next.

“It would be so super awesome,” said Sarvay, who since 2002 has written the Buttermilk & Molasses blog, and estimates he could be “picked up” by the media conglomerate for as little as $35,000 a year, plus benefits.  “As you can see on my blog, I’ve been in journalism for several years, and I’ve got the writing and multimedia experience.  My site is pretty well-traveled by local readers, and I truly think I’d make an excellent addition to the MG family.”

Sarvay, who explains that he is able to post nearly 54 updates every hour across his three related blogs, has written in intense detail about everything from downtown development to local and national politics.  The 40-year-old was also quick to note that his acquisition “could really bring something new to the table” and he would become “another voice” at Media General and its hometown newspaper, the Richmond Times-Dispatch.  However, since he calls himself a “news junkie,” he has been quick to criticize both the corporation and its local subsidiary in his past blog posts.

“They’re doing a lot of things right, and even more things wrong,” he said.  “Buying Richmond.com was a good move, but an even better business decision would be bringing me on board.  I’d be MG’s ‘agent for change,’ so to speak.” 

Buttermilk & Molasses has about 2,000 unique visitors and 10,000 page views a month, or about 0.0002 percent of the online Richmond audience, he said.

In addition to his prolific, in-depth commentary on life around Richmond, the self-described “former punk rocker” frequently expresses himself through poetry on his blog, and is an avid photographer, as evidenced by a growing collection of digital family pictures. 

“I mean, when you really look across [my site], I think it’s pretty evident that I’m an ‘all-in-one’ package.  Like three employees in one,” said Sarvay, whose blog also notes that he has interned at the Times-Dispatch, done some “collegiate freelancing” at two national newspapers, and, additionally, reads things.

A spokesperson for Media General said in a short statement that he had never heard of Buttermilk & Molasses, but that the concoction sounded quite disgusting.

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7 thoughts on “Area Blogger Hoping Media General Buys Him Next

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  1. Who hasn’t been sucker-punched by this banking crisis business? Alas, times are tough … beam me up, too. For the right price, SLANTblog is for sale to the hungriest media trust with a check that will clear.

  2. Ha! Nice. I think half of John’s audience would bail if he “sold out” to the Man like that. 😉

    BTW – I enjoyed both of you writing up the mayoral meeting a while back.

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